Why Phishing Works

Posted in Internet Security Whitepapers, Phishing

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What makes a web site credible? This question has been addressed extensively by researchers in computer-human interaction. This paper examines a twist on this question: what makes a bogus website credible? In the last two years, Internet users have seen the rapid expansion of a scourge on the Internet: phishing, the practice of directing users to fraudulent web sites. This question raises fascinating questions for user interface designers, because both phishers and anti-phishers do battle in user interface space. Successful phishers must not only present a highcredibility web presence to their victims; they must create a presence that is so impressive that it causes the victim to fail to recognize security measures installed in web browsers.
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Why Phishing Works

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